• Dylan Tang

OFF DUTY 秋冬2019形象廣告/ OFF DUTY AW19 Campaign


潮流品牌 OFF DUTY 的 2019 形象廣告找來了 Jacob. 擔任,並由攝影師 Mr Triangle 擔任。

OFF DUTY 的設計以及創意模式,都可以看見它承襲了街頭上的一切活力。從低調的生活,到混亂的步伐,OFF DUTY 表現出這個世代會有的樣子,並且將這個精神轉換為每個人的生活必需品;服裝。

照片的呈現就宛如現代年輕人的心情,有時候穩重、有時候瘋狂,甚至有時候會有些混亂。對於新世代的年輕人來說,只有自己能夠刻畫出自己的樣子,但是OFF DUTY 在這個2019卻又搶先了所有人,呈現出新世代年輕人,心中所想的那一個風景。

OFF DUTY is a creative collective that takes its cues from the Youth of the street. It advocates a low-key lifestyle that is moved by an ethos of comfort and character. Their Autumn/Winter 2019 campaign features Jacob at West Management Tokyo shot by Mr.triangle.

If people say, photography can reflect what they think in their mind. Then the young generation must be steady as a rock, sometimes chaos as a hurricane. They are so invisible yet so real. That's the young generation from the street. They never make a food-print after they left. But OFF DUTY's 2019 autumn/winter campaign capture their sign. the secret sign from the upcoming wave.

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