• Dylan Tang

Jonathan Anderson 和 Matthew Williams 將為米蘭男裝週助攻社群媒體/ JW Anderson and 1017 Alyx 9SM will show at MFWM


看似趨緩的疫情隨著新變種的病毒逐漸擴散,時尚產業的未來又再像被陰鬱的迷霧罩著一樣,不知該何去何從。然而,這個產業卻無法因為疫情停擺;老實說,不論是時尚豪門、設計師品牌,或是獨立設計師品牌,想脫離每個季度推出新品是現在市場上沒辦法完全做到的事。


舉例來說,春夏系列、秋冬系列、渡假系列、假日系列,時不時出現的膠囊系列。每一年品牌和設計師都得推出不同的新菜色來滿足消費者的渴望。這也是為什麼品牌會依賴公關公司或者in house 公關團隊的原因,總得激盪出更多創意來達成銷售量。話題扯遠了,米蘭時裝週日期剛宣布英國品牌 JW Anderson 和美國設計師 Matthew Williams1017 Alyx 9SM 即將在米蘭男裝週登場,這也是在疫情尚未明朗化的歐洲,米蘭丟下的一顆震撼彈,因為這次的米蘭男裝週秋冬22-23 將確定會有實體秀的出現。

米蘭男裝週秋冬22-23

JW Anderson 和 Alyx 9SM 將前往米蘭男裝週發表秋冬22-23 男裝系列,光從兩個新世代領銜四大時裝週這點來看,米蘭似乎想要在疫情時代透過年輕社群吸引更多媒體目光。此話怎講?除了Jonathan Anderson 和 Matthew Williams 主理的這兩個品牌外,米蘭男裝週還邀請了另外四個新生代品牌來參與,包含 44 Label GroupFederico CinaJordanLucaJustin Gall。光是這六個品牌在米蘭男裝週的廣告宣傳上,就讓足以讓死忠粉絲自願提供免費宣傳來讚揚自己喜愛的設計師。

「他們(指JW Anderson、1017 Alyx 9SM 和 44 Label Group)是成功的新銳品牌,另外三個新設計師品牌,也同樣在時尚品味擁有強大的影響力。」Carlo Capasa 義大利全國商會主席

米蘭男裝週將會在2022年1月14-18日舉辦,根據以往的經驗,狹帶著倫敦男裝週的高強度媒體聲量,米蘭時裝週將會在赦權媒體上再像野火燃燒一樣成為主要話題,而這次有六個新生代主力設計師的加入,網路社群會如何被攻陷也讓人拭目以待。



 

It seems like the pandemic isn't getting better while the variant virus Omicron appeared a couple of weeks ago. Will the fashion industry be affected again? Based on Milan Fashion Week Men's announcement, we think this industry has finally held its balls and stood firmly to fight against this virus.


Milan Fashion Week Men recently announced that JW Anderson and 1017 Alyx 9SM would put their shows on AW22-23 Fashion week in Milan. Also, it will number of the physical show during 14th- 18th January 2022. Furthermore, MFWM does not only have Jonathan Anderson and Matthew Williams' show, it also has new names on their schedule, such as 44 Label Group, Federico Cina, JordanLuca and Justin Gall. It's the ambition of MFWM that try to conquer social media rely on these edgiest labels in contemporary fashion.


"They (JW Anderson, 1017 Alyx 9SM and 44 Label Group) are well-established young labels, while the three other new names are extremely influential on the fashion scene right now," said Italian Fashion Chamber (CNMI) President Carlo Capasa



Living with Covid


Either designer brands or fashion houses, none of them are easy during the pandemic. As long as the fact, the fashion industry isn't just glamour but also includes many business trades. For example, Spring/Summer collection, Autumn/Winter collection, Holiday collection and Capsule collection. Each collection in a year is forcing designers and brand managers to find a way to break through difficult situations caused by Covid. Hence, according to the announcement by MFWM, we believe the National Chamber for Italian Fashion (CNMI) is trying to make a grand scene on social media by those incredible labels that basically rule social media.

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