• Dylan Tang

獲Z世代青睞 SAINT LAURENT經典老花重新回歸/ SAINT LAURENT's LE MONOGRAMME, Gen Z love it

法國時裝品牌SAINT LAURENT 前一陣子找來了Romeo Beckham 來拍攝形象廣告後,品牌的整體形象似乎漸漸地打開新一代年輕市場的巨門。



不過除了時裝對一般年輕人來說有點難入手外,SAINT LAURENT 的經典印花系列 LE MONOGRAMME 可是深受年輕一代的喜愛,例如全球品牌大使朴彩英ROSE、《轉學來的女生》泰國女演員琪洽安瑪達雅婫KITTY CHICHA AMATAYAKUL、新生代人氣女演員王淨與男演員施柏宇、人氣饒舌歌手婁峻碩、時尚部落客CRAZIEJULIA (JULIA HUANG),都以 Z 世代的活潑演繹經典老花系列。



回溯經典的 CASSANDRA YSL 標誌,1963年由知名藝術家A. M. CASSANDRE 為 YVES SAINT LAURENT 特地設計,時至今日仍是字體設計界歷久彌新的經典範例。早在70年代,YVES SAINT LAURENT 聖羅蘭先生就曾以YSL標誌為靈感設計出名為CASSANDRA MONOGRAM的正反交錯壓印的老花圖樣;到了現任設計師 Anthony Vaccarello 手中,Cassandra Monogram 則以 LE MONOGRAMME 之名重新回歸。


秋冬2021,經典印花系列 LE MONOGRAMME 繪上一抹溫暖的大地棕色系,融匯復古風格與現代精神,表達隨興灑脫的中性洗練風格。MONOGRAM 採用帆布雷射印花與植物鞣製皮革,搭配古銅色金屬扣環;植物鞣製皮革具有耐光性,並會隨時光的遞嬗而展露不同的皮革色澤感,充分體現品牌的皮件傳統和悠久的精湛工藝。全系列共有愛心型小包、水桶包、水餃包、相機包、拳擊包、公事包等多樣實用性款式,成為當代男女日常衣櫥和周末旅行的必備單品。



After SAINT LAURENT took Romeo Beckham for their campaign, this French brand seemed to open the Gen Z market gate.


SAINT LAURENT's classic collection LE MONOGRAMME is deeply loved by the younger generation, such as the global brand ambassador ROSE, Thai actress KITTY CHICHA AMATAYAKUL, the new generation actress Gingle Wang, actor Patrick Shih, popular rap singer Shou Lou, and fashion blogger CRAZIEJULIA all present the classic LE MONOGRAMME with the lively interpretation of Generation Z.

Tracking back to the classic CASSANDRA YSL logo. It was specially designed by the well-known artist A. M. CASSANDRE for YVES SAINT LAURENT in 1963. It has been a classic example in the font design industry for a long time. In the early 70s, Saint Laurent used the YSL logo to design the classic patterns called CASSANDRA MONOGRAM. And from now on, Anthony Vaccarello put the Cassandra Monogram on the LE MONOGRAMME; hence, the classic collection can return to the market.


#YSL #SAINTLAURENT #YVESSAINTLAURENT #AnthonyVaccarello #RomeoBeckham #施柏宇 #王淨 #婁峻碩 #LEMONOGRAMME #TAIKERMagazine #臺客雜誌

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