KYLE’LYK, the New York fashion brand, unveiled its Spring/Summer 2020 campaign with the model, Blake Parker, and photographer Daniel Seung Lee. This vivid New Yorker brand through this campaign escalated their aesthetics.
Scenario by the sea, Parker broke the 2-dimensional limit. His emotion and his heartfelt facial expression is the key to this campaign. The shyness, the mature-to-be boy-like enhanced this collection. Perhaps, that's what we really need at this moment. Need to feel free and need to embrace by the sea.
KYLE’LYK is a high-end casual menswear brand based in New York. It is produced in a unique design inspired by ordinary things or things that are easy to pass by in everyday life. You can see the uniqueness and the brand value with small detail design.