Moncler 先生的冒險之旅/ Mr Moncler’s creative adventure has just begun
The September equinox marks the beginning of fall. Brands have started to launch the autumn-winter products although the cold weather has not set in yet. Down jacket is probably a must-have item in Taiwan. Especially we can not live without it when we ride a scooter, otherwise we might freeze on the Kwan-Tu Bridges when the damp and chilly wind blew into our sleeves.
When it comes to the luxury ski wear, only Moncler can fill this post. His name is taking from an abbreviation of Monestier-de-Clermont, a mountain village near Alps in the southeast of France. The backstory began during World War II that France was divided by Germany. Three young avid skiers met in free zone, and therefore they designed ski wear for the harshest climates. They became extremely successful due to its beautiful and innovative design with functional performance. This French luxury brand was bought by an Italian company, which aimed to use their Italian influence to change Moncler’s position as a global luxury brand.
Moncler officially invades into Taiwan since 2013. Moncler fever struck Taiwan and their down jackets are selling like hot cakes even if their basic styles jump from 30,000 TWD. Some people believe that a Moncler down jacket is a fashion must-have in life, as same as Japanese women believe a Louis Vuitton bag is a fashion must-have in their life! Perhaps Moncler is the only high-end brand who is able to make people look fashionable and slim in the puffy down jacket.
In September 2016, Moncler releases their new F/W advertisement with their Q ambassador Mr. Moncler. He begins his creative journey in Milan Italy in 30s ad. It is a bit confusing but it shows the beauty of Milan anyway.
Image source comes from Moncler official website
New creative advertisement Link