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  • Dylan Tang

Dior 攜手世界冠軍Kylian Mbappé 代言男裝及香水/ Dior Appoints Kylian Mbappé as Its New Global Ambassador

Dior 的產品似乎沒那麼多滿滿的Logo,因此在眾多同等級的品牌中,Dior 相對的來的低調一些。雖然低調或高調並不是單純地用是否有Logo包來判斷,但看到這若你想繼續看下去這則新聞以及用這個論點當開頭的文章,那就放鬆心情來看Dior 指定了知名足球員 Kylian Mbappé 成為品牌男裝暨香氛的形象大使。


Dior 與強尼戴普和羅伯派汀森合作為自身的男裝系列及香氛代言,Dior 的銷售似乎漸漸地開始往美的國度邁進。這次找來 Kylian Mbappé 接手Sauvage香水和男裝系列的代言,看起來是為了接下來的2022 FIFA足球世界盃和 2024 的奧運做準備。

Dior 想要在足球項目裡分一杯羹的目的明確,光在2019年 足球項目的市場就價值高達約一億八千萬美元,根據Global Football Market Analysis 的預測 2027 年更會高達約三億七千萬美元的價值。因此,Dior 找了足球員擔任男裝和香水的代言人可說非常具有前瞻性。

「我很開心能為Dior 代言男裝系列和Sauvage fragrance,我等不及跟大家分享未來跟Dior 的合作。」- Kylian Mbappé

Kylian Mbappé 不只是為巴黎聖日耳曼足球隊效勞,他更在2018年和法國國家隊一起奪下世界盃冠軍。這位現年22歲的足球員不止前途光明,更在社群媒體上獲得粉絲無上的推崇。接下來我們或許開始會看到強尼戴普為Sauvage香水的廣告漸漸褪下,但新世代的崛起和跨領域的合作或許才是與病毒共存世代的契機。


Dior does not seem to have so many bags with lots of logos, so among many brands of the same level, Dior is comparatively low-key. However, either low-key or showoff is not simply judged by whether there is a logo bag. Let's make it simple. If you can stand within this opinion, you shouldn't keep reading it because we will unveil the news that Kylian Mbappé has become the new ambassador of Dior with lots of opinions.

JUICY football market

Since Dior collaborated with Johnny Depp and Robert Pattinson to endorse their menswear collections and fragrances, it seems that Dior's sales have gradually begun to move toward a country of beauty. This time, Kylian Mbappé was appointed to be the new face of the Sauvage perfume and menswear collection, which seems to be in preparation for the next 2022 FIFA World Cup and the 2024 Olympics.

Dior's goal of getting a benefit from the football market is clear. The football market value nearly 180 million U.S. dollars in 2019. According to the Global Football Market Analysis, it will be as high as about 370 million U.S. dollars in 2027. Therefore, perhaps that's why Dior has found a football player as the spokesperson for menswear and perfume, which is a forward-looking strategy.

"I am delighted to announce that I am now officially part of Maison Dior. Can't wait to share our collaborations in men's fashion and Sauvage fragrance." - Kylian Mbappé

Kylian Mbappé not only works for the Paris Saint-Germain football team, but he also won the World Cup with the French national team in 2018. The 22-year-old football player has a bright future and owns lots of followers on social media. Undoubtedly he is the megastar for the young generation. Therefore, in the coming days, months and seasons, we will see more and more campaigns of Mbappé with Sauvage and Dior menswear collection. Isn't it marvellous news?


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