• Dylan Tang

Pretty Green 春夏2017形象廣告/ Pretty Green SS17 Campaign Green Label


回顧八零年代晚期到早期的九零年代,英國在這個時期正好大量的產出流行樂以及特有的英式文化;週末在酒吧裡喝酒已經不稀奇,要跟上潮流就得讓整個週末在舞池裡流連忘返才行。

Pretty Green 的2017春夏形象廣告將時空拉回到當時Britpop正當紅的年代,與黑標系列的時空交錯,這一次的系列更貼近當時英倫文化爆發的年代。

這次的系列是像那個單純美好的年代致敬,那個年代散發出來的能量因為夠單純所以才那麼美好。

Looking back at the late 1980s and early 1990s there was a profound shift in British popular music and culture. Weekends were lost to dance, music and a new energy that would change the club scene forever.

The Pretty Green SS17 collection draws deeply on the influences of this era. Dropping in statement red, white and blue, fractured, geometric prints that mirror the club night flyers and back drops of the day.

All this to pay homage to the energy and essence of the movement, to echo the experiences of those that were lucky enough to be there and to entice those who simply wish they were.

Pretty Green Black Label

Where to Buy & More Information

Website: https://www.prettygreen.com/

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Photography & English Words: Pretty Green

Mandarin: Dylan Tang

#PrettyGreen #ss17 #Menswear #Campaign

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